It’s not the first time that I read an article with such a title, but it still surprises me how people really believe that the most expensive stuff they can buy is also the best on the market (and I am not talking only about food). Just newly a test of organic food showed that organic tomatoes are not only more expensive than non-organic, but that they are not tasting any better either. Then why should I buy them?
A pretty strange thing occured to me when travelling to Romania a few years ago. A friend of mine invited me to dinner. I must add that I already had the chance to taste Romanian food before and it is delicious – especially the cheese. To my surprise that evening I was served Dutch cheese (which is actually not really tasty). The reason: It was the most expensive cheese one could buy in the supermarket. And due to his hospitality my friend wanted to serve his guests the best he could buy, thus he ignoring the much cheaper but tastier Romanian cheese. During the rest of my journey I was astonished to discover a society where foreign products are always better than the local ones and where the most expensive product is per definition the best product. Well, this is at least good news for foreign companies with highly priced products that intend to enter the Romanian market 
